Geoff Jones

Inveterate dabbler in business, travel, gadgets & life

Category: Retailing

Big Data Magic Source

Fun Talk last night was by David Stillwell a Cambridge University Lecturer in Big Data Analytics & Quantitative Social Science and
Academic Director of the Psychometrics Centre. Even though it did cost £5 for entry as it was put on by  CSAR.

Once again I forgot to take my phone so no images of his many slides. He originally developed the MyPersonality app on Facebook between 2007-12 which garnered over 6 million profiles predating the Cambridge Analytica scandal interestingly 30% of folks opted to give him their FB data,

His latest offering is https://applymagicsauce.com/   where you upload a zip file of your FB data. This is what it predicted for me from my posts and separately for my comments:

The following prediction is based on 4363 Facebook posts, from which 57743 words were used

Age

33

Your digital footprint suggests that your online behaviour resembles that of a 30-39 years old

Psychological Gender

Average (50%)
  • 16%
    Masculine
    Feminine
Your digital footprint suggests that you are Male

Big 5 Personality (Predictions are expressed as percentiles)Take personality test

Average (50%)
  • Conservative and Traditional
    51%
    Liberal and Artistic
  • Impulsive and Spontaneous
    56%
    Organized and Hard Working
  • 37%
    Contemplative
    Engaged with outside world
  • Competitive
    51%
    Team working and Trusting
  • 44%
    Laid back and Relaxed
    Easily Stressed and Emotional

Openness to experience describes a dimension of personality that distinguishes imaginative, creative people from down-to-earth, conventional people.

Your digital footprint suggests that you are aware of your own feelings but don’t get carried away with your imagination either. You might say that you embrace change when it is necessary while still resisting it when you think it is not, and that beauty is important to you, but it’s not everything.

Conscientiousness concerns the way in which we control, regulate, and direct our impulses.

Your digital footprint suggests that you are random and fun to be around but can also plan and persist when life requires it. It appears that depending on the situation, you can make quick decisions or deliberate for longer if necessary.

Extraversion is marked by pronounced engagement with the external world, versus being comfortable with your own company.

Your digital footprint suggests that you are similar to people who prefer low-key social occasions, with a few close friends. You might say that it’s not that you are afraid of large parties; they’re just not that fun for you.

Agreeableness reflects individual differences in concern with cooperation and social harmony.

Your digital footprint suggests that you get along well with others, especially once they have proved themselves to be trustworthy. You seem to have a healthy scepticism about others’ motives, but that doesn’t stop you from considering others to be basically honest and decent.

Neuroticism refers to the tendency to experience negative emotions.

Your digital footprint suggests that you are generally calm. You come across as someone who can feel emotional or stressed out by some experiences, but your feelings tend to be warranted by the situation.

Leadership Potential 

 

Average

 

49%

Jungian Personality Type 

Introverted Sensing Thinking Judging

ISTJs thrive on organisation. They keep their lives and environments well-regulated. They bring painstaking attention to detail in their work and will not rest until satisfied with a job well done. ISTJs are faithful, logical, organized, sensible, and earnest traditionalists. They earn success by thoroughness and dependability. Shutting out distractions, they take a practical, logical approach to their endeavors. Realistic and responsible, they work steadily toward their goals. They enjoy creating order in both their professional and personal lives.

ISTJs are persons of thoughts and (sometimes) emotions. They prefer dealing with the present and factual, using various options to make decisions.

 

The following prediction is based on 3117 Facebook comments, from which 34925 words were used

Age

33

Your digital footprint suggests that your online behaviour resembles that of a 30-39 years old

Psychological Gender

Average (50%)
  • 25%
    Masculine
    Feminine
Your digital footprint suggests that you are Male

Big 5 Personality (Predictions are expressed as percentiles)Take personality test

Average (50%)
  • Conservative and Traditional
    51%
    Liberal and Artistic
  • Impulsive and Spontaneous
    55%
    Organized and Hard Working
  • 41%
    Contemplative
    Engaged with outside world
  • 49%
    Competitive
    Team working and Trusting
  • 44%
    Laid back and Relaxed
    Easily Stressed and Emotional

Openness to experience describes a dimension of personality that distinguishes imaginative, creative people from down-to-earth, conventional people.

Your digital footprint suggests that you are aware of your own feelings but don’t get carried away with your imagination either. You might say that you embrace change when it is necessary while still resisting it when you think it is not, and that beauty is important to you, but it’s not everything.

Conscientiousness concerns the way in which we control, regulate, and direct our impulses.

Your digital footprint suggests that you are random and fun to be around but can also plan and persist when life requires it. It appears that depending on the situation, you can make quick decisions or deliberate for longer if necessary.

Extraversion is marked by pronounced engagement with the external world, versus being comfortable with your own company.

Your digital footprint suggests that you enjoy and actively seek out social occasions, but would say that they’re not everything. You might say that sometimes it is nice to step back for a while and have a quiet night in.

Agreeableness reflects individual differences in concern with cooperation and social harmony.

Your digital footprint suggests that you get along well with others, especially once they have proved themselves to be trustworthy. You seem to have a healthy scepticism about others’ motives, but that doesn’t stop you from considering others to be basically honest and decent.

Neuroticism refers to the tendency to experience negative emotions.

Your digital footprint suggests that you are generally calm. You come across as someone who can feel emotional or stressed out by some experiences, but your feelings tend to be warranted by the situation.

Conclusions

Nice to know they think I’m so young 🙂 which probably is why I don’t get too many funeral adverts 🙂
He suggested also going to https://myaccount.google.com/ to check out what Google knows.
My advertisers!

 

Another suggestion was to go too https://www.facebook.com/ads/preferences  to see what advertisers are using their data on you for.

An interesting talk.

 

My year on Fitbit (Part 2)

Fitbit on Amazon

I at to smile at this twitter from Fitbit:

Since I’ve already accomplished this and more by using the excellent Fitbit API and the  script written by John McLaughlin aka @loghound for Google docs. Ernesto Ramirez also made an  how to video on Vimeo which easily explained the process, so that even I could do it!

The results can be found in this google spreadsheet (It may take a while to download, it’s rather big.

In my case the answer is 8,867,720 steps or 7,161Km (4,449 miles) which took 1,226.982 Kcals of energy (more or less I did lose just over 1kg in weight through the year). My weight chart is here

Time wise I spent:-

  • 32% in bed, asleep for 30% + 2100 awakenings 🙁
  • 36% sedentary
  • 14% lightly active
  • 7% very active
  • Using google charts I produced this rather nifty chart of my daily steps.

 

So an interesting year for me.

9 Jan 2013 update. Here is the email:

Fitbit annual stats email

 

Cambridge Rambling Club – Waterbeach to Lode

Today’s Cambridge Rambling Clubs ‘A’ team walk was led by Rita. Nine of us set off from Waterbeach village green heading for Anglesey abbey via Lode. At last its warming up and the ground is drying out with a few buds beginning to form on the hedgerows.

Vast hordes of people had descended on Anglesey Abbey ostensibly to visit the snowdrops but seemingly to gorge themselves in the vast canteen whose smells reminded me of school lunches and form queues at the toilets. Its truly amazing how the National Trust has turned itself into a mini shopping mall, easy to imagine a Tesco Express arriving on the site sometime soon. Apparently in 2008 it had 191,549 visitors!

Here’s todays walk, flat as a pancake but a good day out.

Cambridge Rambling Club – Waterbeach to Lode walk

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Speed and altitude profile
Speed and altitude profile

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What a mess!

Here is the window dressing, last Saturday, at the main Boots store in Cambridge, Have you ever seen such a mess? Reminded me of Woolworths before they gave up the ghost, their old store is now a Next.
I wonder what the Boots will become? Maybe Mr Tesco should take it on -given how busy the Sydney Street Sainsbury is.

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