Two takes on commoditisation one by Hugh
“And selling commodities is hard. If you don’t give the customer exactly what she wants” and one from Geoff Moore
“What you want to do is overcome the force of commoditization, which works to your disadvantage, eroding your margins.”
Interesting reads
“And selling commodities is hard. If you don’t give the customer exactly what she wants” and one from Geoff Moore
“What you want to do is overcome the force of commoditization, which works to your disadvantage, eroding your margins.”
Interesting reads
