My notes from yesterdays forum organised by Latitude and New Media Knowledge.:-
Paul Doleman kicked off with Nielsen woes with lawsuits and Saatchi demanding lower TV advertising rates and that interruption marketing isnt working (Their handout showed that CPC for casino has dropped from £7 to £3 (no wonder there are so many splogs!)
Alan Moore started off with “The revolution won’t be televised” and “Companies are from Mars Customers are from Venus” quoting statistic that buy cycle on mobile phones is now to 6 days.
Interuption versus engagement marketing success of Pop Idol making £122m for ITV also 30% of people who texted USA show ere first time texters, Guinness visitor centre, Weekend Warriors all about participation.
Adriano Cronin-Lukas – Confusing landscape, online underworld, big difference between network and channel, voluntary conversations,. Kryptonite saga, How FedEx blew it, How Tom Coates uncovered the Cillit fiasco.
Blogging cheapest publication tool. Henry Copeland – consumer generated media is a oxymoron
Bypass gatekeepers, building brands on individuality
Dominique Busso – VNU 60 magazines, 17 territories teamed up with Gizmodo for Europe, difference between freshness (blogs) and quality (editorial)
Alex Bellinger – Podcasting personal engaging portable, personal voice personal choice, need to develop audio personality, building engagement, Simonsays, Podscope to search, audio clip comments possible
Quite lively dscussion obviously a lot of interest in blogging getting underway.
People met; Jon Danzig, Damien Senn, Robin Brownsell,
Thank you to Hannah at NMK for inviting me.
Event took place at The Adam Street club which seemed a great place to hang out. (Anyone out there to invite me to join 🙂 )
