When will they learn....Ski Hire Les Gets France

My friend Thierry who runs Nevada Sports, a really passionate person dedicated to ski/snowboard/mountainbike sales and rental in Les Gets, France. Thierry is keen to raise his internet profile. I've suggested to him blogging but to no avail. His latest attempt at a web site is using Clic online to implement a flash effort.
Running a spoof googlebot supplied by Smart IT consulting gives this result on his home page:-
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Louer vos skis et votre snowboard, payer moins cher avec Nevada Sports, station de ski Les Gets
meta name="description" content="Louez, Reservez votre materiel en ligne, et economisez sur la location. Des packs (skis, snowboard, casques..) adaptes a tous types de glisse, du debutant au confirme. Un moniteur national de ski a votre service pres des pistes des chavannes, station de ski des gets. Portes du soleil, liaison, avoriaz, morzine, nyon."
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Which to my way of thinking is awful. Your first page should be text rich, maximising your google opportunities. How will a UK person typing in ski hire Les Gets, ever find him? Maybe this post will help a little.