The Intention economy at work?

Is this is an example of Doc Searls intention economy at work? Rogier Mulder's Apple magSafe power connector burnt up so he posted pictures onto Flickr. Apple apparently saw the pictures ,asked for them to be taken down. But here is the good bit "Apple support responded very well (thanks Klaas) and fast. Before I
called our local Apple support line, the dutch engineers were already
contacted by their US collegues (who saw the pics)"