1-in-10 Consumers Read Blogs

Article on the growth of blogging RSS feeds and social software (yep - all the stuff I'm interested in) I like this quote "Technology has given consumers an option to tune businesses out, and tune each other in, said Forrester research director Chris Charron in a statement. On the flip side, technology has given businesses an opportunity to gain greater customer insights at a lower cost." So it really is a win win situation